Digital marketing is currently completely on-trend, with many businesses focusing on this rather than traditional marketing methods. Although internet marketing can help you to connect with potential customers all over the globe, physical marketing methods are the traditional ones for a reason, and many of these methods can still complement your digital campaign today.
Just a decade or two ago, if you wanted to market your brand you would probably have considered a completely different set of ideas than you would do in 2020. Back then you might have thought a full-page advert in …
Starting a business isn’t easy, and entrepreneurs can find themselves facing unique struggles that other, larger businesses may have already left behind. According to the Bureau of Labor Statistics (BLS), around 20% of new businesses in the United States fail …
Are you planning to start your own business? If so, you will already feel those excitement and anticipation levels building. It’s a journey into the unknown. It’s a break away from the 9-to-5 monotony. It is also a promised land …
Teamwork wins every single day, and that’s what happens when you’re able to assemble the right set of people. There are many good traits you should be looking for, no one has it all so you alone can decide which …
The world is changing, markets are too. Just when you think you understand your audience, you discover there’s a new technology that gets them excited so you either adapt or the business dies. Here are three marketing trends you should …
To succeed and move to greater heights, you can’t stop learning, you can’t stop reading. But reading can get boring so you take the easy way out and abandon it altogether. What if I told you there are ways to …
In the past, you had to get a physical space registered to run a business. Technology has since changed how business can be done, we’re in such a connected world so the barrier to entry is now lower and there’s …
It happens to every content creator at some point in their career – the dreaded writer’s block. You’re going along, creating engaging content like a well-oiled machine, and then BAM! You hit the wall and getting back on track feels …
5 Ways of Marketing a Product When Paid Ads Aren’t an Option When it comes to marketing your business, it can feel like you’re a small fish swimming in a sea of giants. Everyone around you has an aggressive advertising …
Before stepping out on my own to manage Fuze SEO full-time, I was in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned …
Successful business people take risks, lots and lots of them. Some of these risks don’t turn out as planned and can lead to self-doubt and aversion to risk. There are some financial risks you shouldn’t be taking because they’re usually …
Is the customer always right? What if the customer being right conflicts with the core foundations of your business? You’re going to face difficult customer service situations at some point. I don’t mean people who have genuine complaints that need to …
No employee likes a rude boss or one who doesn’t care. Your team would be attracted to you if you show a little kindness. Like Glen Campbell said, “you’ve got to try a little kindness, shine your light for everyone …
VLC is hands down one of the most efficient media players out there. However, it’s more than just a media player, it is the complete arsenal that one needs when it comes to handling all matters pertaining to digital music …
When you’re running an SEO or marketing firm, things can get hectic quickly, especially if you’re not prepared to carry the load. The old “fake it until you make it” approach can work for a while, but when you start …
Many people don’t like meetings, it won’t be surprising if you don’t too. They tend to be too long, filled with rituals that don’t make any sense and end without the goals accomplished. But meetings don’t have to be boring, you …
In 2016, 43 percent of U.S. workers said they worked remotely, a 4 percent increase from 2012. The most common industries for remote work include home-based business like computer jobs, information systems, design, finance, insurance, real estate, and architecture. Guess …
The Do’s And Don’ts Of Optimizing Customer Reviews To Fuel SEO Growth Customer reviews are crucial to every part of the consumer journey. So crucial in fact, that 68% of buyers look at reviews when building their shortlist of purchase …
Search engine optimization (SEO) is an ever-changing game and sometimes it’s difficult to keep up with the trends. But your business site can’t afford to lag behind, so you may have to hire an SEO consultant or agency or even …