When you’re running an SEO or marketing firm, things can get hectic quickly, especially if you’re not prepared to carry the load. The old “fake it until you make it” approach can work for a while, but when you start …
Many people don’t like meetings, it won’t be surprising if you don’t too. They tend to be too long, filled with rituals that don’t make any sense and end without the goals accomplished. But meetings don’t have to be boring, you …
In 2016, 43 percent of U.S. workers said they worked remotely, a 4 percent increase from 2012. The most common industries for remote work include home-based business like computer jobs, information systems, design, finance, insurance, real estate, and architecture. Guess …
The Do’s And Don’ts Of Optimizing Customer Reviews To Fuel SEO Growth Customer reviews are crucial to every part of the consumer journey. So crucial in fact, that 68% of buyers look at reviews when building their shortlist of purchase …
Search engine optimization (SEO) is an ever-changing game and sometimes it’s difficult to keep up with the trends. But your business site can’t afford to lag behind, so you may have to hire an SEO consultant or agency or even …
We all have 24 hours in a day. There’s no way to get more time, at least for now. For your business, 24 hours could mean launching your new podcast, or getting that batch of content ready, or even tweaking …
E-commerce businesses spend a lot of their time figuring out how to attract new customers. After all, isn’t that the point of marketing? To reach out to an audience that you haven’t previously engaged with? Well, sure. But you don’t …
Bad things do happen, and sometimes, they may happen to you. But when you have a business to run, you need to make sure your crisis period doesn’t interfere with your decision making. Here are a few tips for you …
It’s that time of year again. The time of goodwill, cheer and all your excess mental energy being devoted to thinking up perfect, one-of-a-kind gift ideas. We all have a geek, or two, in our lives and finding a great …
Just two out of every ten businesses survive past their first year of operation. So it’s clear that if you’re going to be successful, you’d need lots of courage and discipline. Here are three habits the successful entrepreneurs adopt to …
Anybody can show up for a networking event. Those who win at these events, however, show up in a particular way and do some things before and when they arrive. Let’s go find out what you should be doing before …
Admit it. You feel good when someone appreciates your input. You’re delighted when people can’t stop thanking you. As an entrepreneur, why do you think your customers feel any different? From sending thank you cards to dancing naked in the …
A study has claimed that not everyone has what it takes to be an entrepreneur. So before diving in, shouldn’t you find out if you’re made for this thing? Here are the 5 things you’ll need to overcome to be an …
Positive reviews can be a great way to attract new customers to your business. But what happens if the reviews aren’t good? The impact a bad review would have on your business would depend on how well you deal with …
Everyone in business wants to increase traffic, email opt-ins and even conversions. That’s what you want for your business too. And that’s what digital marketing is about.Marketing your business with online tools. Granted, it’s a tough decision to make, but if …
Did you know it’s more expensive to attract a new customer than keeping an existing one? If you’ve already built the know, like and trust factor into a customer, you’re losing money if you’re not using it. Of course, you’d still want to …
You need to tell customers why they should choose you and it all starts with picking the right marketing methods. And you don’t need a fat budget. Here are 3 low-cost marketing strategies you can start using right now. 1. …
After breathing life into your startup, you’ll need to keep it running. This may mean doing stuff that hurts your profit. If you aren’t actively increasing revenue, you sure will run out of cash. And there are many reasons why …
In the beginning of March 2017, reports of a new Google algorithm update hit the internet. Two months later, these reports have still not been officially confirmed by Google. However, the effects of the so-called ‘Fred’ update are definitely being …
The mistake many business owners make when trying to build their customer base is that they believe in the fallacy of one-size-fits-all. So they trot out the same marketing irrespective of their target audience, and the resulting lack of success …