A solid background in managing relevant keyword universe, levels of investment, keyword bidding strategies and measuring success of online marketing efforts to ensure high ROI. Multiple years experience managing large brands online with six-figure monthly spend. Experienced in managing all promotional and educational email campaigns to optimize brand recognition, revenue and retention.
Detailed understanding of MS Office, Web Position, Adwords Editor, the Adcenter Desktop tool and other various online marketing tools. Strong comprehension of web usability, landing page testing, website design, quantitative skills and ROI analysis. Fundamental skills in Adobe products and HTML.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”employment”][vc_column_inner][vc_column_text]
New York, New York February, 2015 – Present : Director of Audience Development, TV Everywhere
Executed award-winning consumer marketing campaign resulting in 19% lift year over year mobile app downloads and 15% year over year lift in TVE video consumption
Develop and implement strategies for both paid advertising and unpaid partnerships and media swaps to drive consumer awareness, download and usage of NBCU TV Everywhere (TVE) platforms across NBC’s 13 brands
Worked with connected device partners Roku, Apple, Amazon and Samsung to devise ondevice marketing strategies to acquire, retain and engage the NBC brand’s users.
Manage relationships with media vendors & marketing agencies and provide media performance reports to VP of Marketing
Improve customer acquisition process by setting testing strategy and conversion
New York, New York July, 2010 – February, 2015 : Director, SEO
Own client relationships at the highest level and provide strategic oversight on all clients including strategic planning, developing campaign roadmap, assisting with business development, presenting clients with new opportunities, advancements in search, etc
Responsible for delivering on-going timely thought-capital and POVs in collaboration with Group Search Director and VP Social Media
Acts as a spokesperson for Razorfish at industry events and/or with the press
Staffing and Talent Development:
Manages National SEO team across eight US offices
Partners with Group Search Director to manage staffing: team utilization, rotation opportunities, promotions and retention
Facilitates internal training programs on search/social landscape and best practices within cross-functional teams
Acts as point of contact and strategic lead for BD SEO consulting. Partners with National BD Leads for support and scoping.
Act as the point of contact for existing client account growth opportunities
Associate Director, SEO
Providing long-term strategy for Enterprise SEO engagements through prioritization of recommendations based on ease, benefit and readiness
Creation of client framework for SEO and Agile development integration
Creation and management of Razorfish search department’s Twitter committee
Senior Manager, SEO
Responsible for driving integrated paid search and SEO strategy to increase client’s share of voice online while focusing on ROI results.
Develop, recommend, and execute proposal, account, & campaign strategy including presales engagement and proposal development leveraging cross-team collaboration where possible.
Successfully pitched and won 3 new accounts in first year resulting in $690,000 increase in agency billings.
Provide consulting services in search engine marketing, Internet marketing, search engine optimization/SEO, search engine marketing/SEM, Pay Per Click Marketing (PPC) Social Media/SMO, web site design, web development, e-commerce, e-mail marketing, website analysis, and website maintenance for non-profits, affinity organizations and small to mid-sized businesses.
Implemented Search Engine Optimization (SEO) and had websites listed with multiple top 10 listings.
Execute SEM documents such as: Keyword generation & segmentation, Forecasting, Insertion Orders, Ad copywriting, & Performance Reporting.
Developed Affiliate Program for new client retention and revenue stream.
Actively make recommendations and formulate testing structure for keywords, ad copy, landing pages and position to optimize campaign to achieve designated performance objectives.
Interactivate Inc San Diego, CA April 2007 to July 14, 2008 : Search Marketing Specialist
Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.
Manage 30 + Pay Per Click (PPC) campaigns with an approximate spend of $1.1 million in Google Adwords, Yahoo Search Marketing, and MSN AdCenter for clients ranging from e-commerce, large scale Real Estate Developers, Financial Services and Agricultural.
Work exclusively with Director of Search Marketing to strategize, up sell, and analyze ROI for PPC management offerings.
Develop custom monthly reporting deliverables for each client by analyzing website and paid search traffic through Web Side Story (HBX) and Google Analytics-Urchin.
Provide best practices recommendations and consulting to clients and account executive team for PPC specific landing page development and implementation.
Responsible for Pay Per Click Vendor ad copy creation, keyword research, keyword traffic estimates and analytics analysis.
Lead role in landing page development, implementation, multi-variant testing and consulting.
Harrisburg, PA August 2005 to March 2007 : Search Marketing Manager
From August 2005 to July 2006 achieved a 54% growth in PPC lead generation contributing to an overall company growth of 40%. Managed search engine marketing (SEM) and Pay Per Click (PPC) campaigns consisting of approximately 5,000 keywords across Google Adwords,
Yahoo! Search Marketing and Ask.com pay per click advertising platforms.
Coordinate online advertising media and online marketing media buys.
Research, analyze and recommend web sites for HydroWorx to advertise.
Utilize compelling ad copy, Google AdWords editor, A/B testing, exact phrase vs broad matching, day-parting, negative keywords, etc. to identify and correct poor performers.
Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation.
Originated initial email marketing newsletter and e-mail marketing campaigns based off best practices and CANSPAM while achieving, on average, a 21% open rate with minimal opt-out and high click-through.
Implement website development/changes and registration form multi-variable testing to increase organic search visibility, e-newsletter subscriptions and sales leads.
Prepare PR campaigns to generate ‘buzz’ for the company by aligning communication tone and strategy with corporate vision and business objectives including press releases and news-cast interviews.