Is Video Production Right for Your Marketing Strategy?

Video Production

In today’s fast-paced world, video has become one of the most effective tools for marketing. With the rise of social media platforms and the increasing amount of time people spend online, video production has become an essential part of marketing …

Jon Clark

Has AI Changed SEO for Better or Worse?

Chat Gpt Seo

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. While some believe these changes have …

Jon Clark

Internal Linking for Ecommerce: The Ultimate Guide

Internal Linking

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites.  Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization …

Jon Clark

5 International SEO Tips That Don’t Include hreflang

International Seo

International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application. The fundamental practices of SEO are meant to address: Technical issues to increase site crawlability. Content optimization to improve keyword usage. Acquire …

Jon Clark

How to Do a Schema Markup Audit

Schema Markup Audit

A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine optimization. Structured data: Makes it easier for …

Jon Clark

11 conspiracy theories about search, Google and Big Tech

Big Tech Conspiracy Theories

Conspiracy theories are everywhere online. Few are shockingly true, most are not, but one shared trait among all conspiracy theories is that a simple truth could be mixed up in a murky sludge of fact and fiction. This is especially …

Jon Clark

Physical Marketing Methods That Complement Your Digital Campaign

Physical Marketing Strategy

Digital marketing is currently completely on-trend, with many businesses focusing on this rather than traditional marketing methods. Although internet marketing can help you to connect with potential customers all over the globe, physical marketing methods are the traditional ones for a reason, and many of these methods can still complement your digital campaign today.

Jon Clark

Three More Modern Ways of Marketing Yourself

Organic Marketing

Just a decade or two ago, if you wanted to market your brand you would probably have considered a completely different set of ideas than you would do in 2020. Back then you might have thought a full-page advert in …

Jon Clark

4 Low-Cost Marketing Ideas for Small Businesses in 2020

Low Cost Marketing

Starting a business isn’t easy, and entrepreneurs can find themselves facing unique struggles that other, larger businesses may have already left behind. According to the Bureau of Labor Statistics (BLS), around 20% of new businesses in the United States fail …

Jon Clark

4 Tips for Starting Your Own Business

Starting Business

Are you planning to start your own business? If so, you will already feel those excitement and anticipation levels building. It’s a journey into the unknown. It’s a break away from the 9-to-5 monotony. It is also a promised land …

Jon Clark

10 Tips For Running A Successful Online Business

Running Business

In the past, you had to get a physical space registered to run a business. Technology has since changed how business can be done, we’re in such a connected world so the barrier to entry is now lower and there’s …

Jon Clark