In today’s fast-paced world, video has become one of the most effective tools for marketing. With the rise of social media platforms and the increasing amount of time people spend online, video production has become an essential part of marketing …
Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. While some believe these changes have …
Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites. Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization …
International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application. The fundamental practices of SEO are meant to address: Technical issues to increase site crawlability. Content optimization to improve keyword usage. Acquire …
A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine optimization. Structured data: Makes it easier for …
Conspiracy theories are everywhere online. Few are shockingly true, most are not, but one shared trait among all conspiracy theories is that a simple truth could be mixed up in a murky sludge of fact and fiction. This is especially …
Digital marketing is currently completely on-trend, with many businesses focusing on this rather than traditional marketing methods. Although internet marketing can help you to connect with potential customers all over the globe, physical marketing methods are the traditional ones for a reason, and many of these methods can still complement your digital campaign today.
Just a decade or two ago, if you wanted to market your brand you would probably have considered a completely different set of ideas than you would do in 2020. Back then you might have thought a full-page advert in …
Starting a business isn’t easy, and entrepreneurs can find themselves facing unique struggles that other, larger businesses may have already left behind. According to the Bureau of Labor Statistics (BLS), around 20% of new businesses in the United States fail …
Are you planning to start your own business? If so, you will already feel those excitement and anticipation levels building. It’s a journey into the unknown. It’s a break away from the 9-to-5 monotony. It is also a promised land …
Teamwork wins every single day, and that’s what happens when you’re able to assemble the right set of people. There are many good traits you should be looking for, no one has it all so you alone can decide which …
The world is changing, markets are too. Just when you think you understand your audience, you discover there’s a new technology that gets them excited so you either adapt or the business dies. Here are three marketing trends you should …
To succeed and move to greater heights, you can’t stop learning, you can’t stop reading. But reading can get boring so you take the easy way out and abandon it altogether. What if I told you there are ways to …
In the past, you had to get a physical space registered to run a business. Technology has since changed how business can be done, we’re in such a connected world so the barrier to entry is now lower and there’s …
It happens to every content creator at some point in their career – the dreaded writer’s block. You’re going along, creating engaging content like a well-oiled machine, and then BAM! You hit the wall and getting back on track feels …
5 Ways of Marketing a Product When Paid Ads Aren’t an Option When it comes to marketing your business, it can feel like you’re a small fish swimming in a sea of giants. Everyone around you has an aggressive advertising …
Before stepping out on my own to manage Fuze SEO full-time, I was in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned …
Successful business people take risks, lots and lots of them. Some of these risks don’t turn out as planned and can lead to self-doubt and aversion to risk. There are some financial risks you shouldn’t be taking because they’re usually …
Is the customer always right? What if the customer being right conflicts with the core foundations of your business? You’re going to face difficult customer service situations at some point. I don’t mean people who have genuine complaints that need to …
No employee likes a rude boss or one who doesn’t care. Your team would be attracted to you if you show a little kindness. Like Glen Campbell said, “you’ve got to try a little kindness, shine your light for everyone …